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The Story of Hershey: Why NUFF Exists

People ask why we don't just euthanize her.

Hershey is paralyzed. She can't run, guard, or perform tricks. Society thinks that makes her worthless.

Society is wrong. Hershey gives exactly what every dog gives: unconditional love.

She survived abuse, abandonment, two surgeries, and eighteen months of therapy. She didn't walk again. But she's here.

NUFF exists to normalize special needs dogs. They only need different adjustments. Every dog deserves that same standard.

  • No Compromises, Just Quality

    Josiane Habib

    When choosing dog chews, avoid unhealthy options, especially rawhide. Rawhide chews can be hard to digest and may pose health risks, as we discussed in a previous article and video. Many...

    No Compromises, Just Quality

    Josiane Habib

    When choosing dog chews, avoid unhealthy options, especially rawhide. Rawhide chews can be hard to digest and may pose health risks, as we discussed in a previous article and video. Many...

  • How to Calm Your Dog During War: A Guide for Pe...

    Josiane Habib

    In times of war, our dogs may struggle with fear and anxiety. Loud explosions and sirens are even more distressing for them because their hearing is more sensitive. Here are...

    How to Calm Your Dog During War: A Guide for Pe...

    Josiane Habib

    In times of war, our dogs may struggle with fear and anxiety. Loud explosions and sirens are even more distressing for them because their hearing is more sensitive. Here are...

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Why Choose Us?

Commitment to Special Needs Pets: Motivated by our mission to normalize having special needs dogs, we strive to reach people everywhere, showing them that special needs dogs are just as special. Inspired by our paralyzed dog, Hershey, we share her story to encourage people to support their dogs through challenges rather than abandoning or euthanizing them.

Expert Collaboration: We work closely with a food scientist to ensure every treat is safe and nutritious.

Veterinarian Approved: Our treats are approved by a specialized internal medicine veterinarian, guaranteeing they benefit your pet's health.

Attention to Detail: We care about every detail, striving for perfection in our products and using the best packaging technologies to keep our treats fresh.

Above and Beyond Quality: When we say that we go above and beyond to provide high-quality dog treats, we mean it. It takes a lot of time, careful consideration, and immense effort to bring each treat to market. We put a lot of energy into research and development, and we're confident in every step we take. Each approach is driven by dedication.

Yes, our quality is unique, and we always think of all dogs—from puppies to seniors, from those with allergies to those with special needs. We are committed to providing treats for all dogs, with no exceptions. Inclusivity and support for all dogs, even those who are often overlooked, are at the heart of what we do.