NUFF

Commitment to Special Needs Pets: Motivated by our mission to normalize having special needs dogs, we strive to reach people everywhere, showing them that special needs dogs are just as special. Inspired by our paralyzed dog, Hershey, we share her story to encourage people to support their dogs through challenges rather than abandoning or euthanizing them.

Expert Collaboration: We work closely with a food scientist to ensure every treat is safe and nutritious.

Veterinarian Approved: Our treats are approved by a specialized internal medicine veterinarian, guaranteeing they benefit your pet's health.

Attention to Detail: We care about every detail, striving for perfection in our products and using the best packaging technologies to keep our treats fresh.

Above and Beyond Quality: When we say that we go above and beyond to provide high-quality dog treats, we mean it. It takes a lot of time, careful consideration, and immense effort to bring each treat to market. We put a lot of energy into research and development, and we're confident in every step we take. Each approach is driven by dedication.

Yes, our quality is unique, and we always think of all dogs—from puppies to seniors, from those with allergies to those with special needs. We are committed to providing treats for all dogs, with no exceptions. Inclusivity and support for all dogs, even those who are often overlooked, are at the heart of what we do.